Headshot - JLW 2.jpg

Hi! I’m Jaime. I’m a writer, editor and content designer living in Atlanta, Georgia. I’ve spent my career shaping the stories of the people, places and things around me, and sharing them with the world. 


My expertise includes creating narratives through both form and language — from writing magazine articles and website copy, to creating meaningful web experiences through information architecture and content design. The common thread has always been intuitively organizing and presenting information with an audience-led mindset.

My writing spans a variety of lifestyle topics including art and design, culture, fashion, food and entertainment. (Work has appeared in Marie Claire, The Atlanta-Journal Constitution, Atlanta Magazine, The Atlantan, Backstage and U.S. News & World Report, among other local and national publications.) 

I’ve also worked on copywriting, brand strategy and content design for companies such as Accel, Coca-Cola Scholars Foundation, Dolby, InterContinental Hotels Group, North American Properties, Randstad Healthcare and The Weather Channel.

Previously, I was the Senior Editor of Eidé Magazine, a national publication celebrating the style and culture of the South, and Editorial Director at Lookbook Atlanta, an advertorial city guide. 

If you’re an editor looking for new writers, I’d love to work with you. If you’re someone with a story to share, I’d love to hear from you. And if you’re anyone in any field that needs a piece of writing — of any kind — copy edited and proofed, I’d love to get my eyes on it (AP style is my jam)!

 

Services

  • •Magazine articles

    •Website copy

    •Product descriptions

    •etc.

  • •Readability

    •Proofreading

    •Grammar

    •Fact-checking

  • •Site audit

    •Information architecture

    •Content hierarchy

    •Wireframing

  • •Content strategy

    •Content planning

    •Brand messaging